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Tonalin® CLA’s Holiday Video News Release Reaches Millions of Consumers

VNR’s Message Reaches All Major Networks in Approximately 26 Markets

VERNON HILLS, IL (January 2, 2003) – The makers of Tonalin® brand conjugated linoleic acid (CLA), the leading supplement to reduce body fat, are pleased to announce the results of the recent launch of a video news release (VNR) describing the substantiated benefits of Tonalin® CLA in achieving and maintaining lean muscle tone and fitness, especially during the health conscious consumers’ most precarious time: the holiday season. The nearly 100 airings of Tonalin® CLA’s VNR and its fitness-minded message reached millions of consumers on all major news networks, including ABC, CBS, NBC, FOX, UPN and others. In addition, the VNR was widely received by major Latino audiences with airings on Telemundo and Univision. The VNR caps off the most successful fourth quarter marketing program Tonalin® CLA has launched. Publicity generated in 2002 corresponds with a consistent annual increase in sales of approximately 45 percent, with no signs of slowing down in 2003.

According to Nina Likins, Director of Marketing for Natural Inc., “We could not be more pleased with the response Tonalin® CLA continues to receive in the U.S. and Latino media channels. Since its introduction to the marketplace, the makers of Tonalin® CLA have supported efforts to study its benefits to human health. Many years of research have begun to pay off, and consumers are excited to hear of diet and fitness supplements that have our depth and breadth of substantiation. It instills consumers’ confidence in our product.”

Tonalin® brand CLA has emerged as the leading diet and fitness supplement in large part to its clinical substantiation over the past two years. A series of studies conducted on CLA confirms its ability to help improve body composition, including studies published by: the American Chemical Society, The Journal of International Medical Research (2001:29:392-396), The Journal of Nutrition (Volume 130, #12, 2000), The International Journal of Obesity (Volume 25, Issue 8, August 2001), and Lipids (Volume 36, Number 8, August 2001). The CLA used in all studies was Tonalin® CLA, manufactured by Natural, Inc. Additional human studies on the body fat reduction aspects of CLA are anticipated in 2003.

CLA’s benefits can be obtained in Tonalinâ brand CLA, the patented supplement that has been used in most of the major CLA research. Tonalin® CLA has been available from Natural, Inc., based in Vernon Hills, IL, since 1997. Tonalin® CLA has a history of safe and efficacious use, and provides the highest activity available at 80 percent. Natural’s Tonalin® CLA utilizes a proprietary process that converts linoleic acid from safflower oil into CLA Tonalin® CLA, which provides the highest activity available at 80 percent.

Tonalin® CLA is found in such U.S. product lines as NBTY, Natrol, GNC, Jarrow, Vitamin Shoppe, EAS, Vitamin World, Life Extension Foundation, Nature’s Way and Nature’s Plus. Products containing Tonalin® CLA are available in supermarkets, drug stores, health food stores and from mass merchandisers nationwide. Tonalin® CLA is also distributed in Asia, Canada, France, Italy, Spain, Japan, the Scandinavian countries and the United Kingdom.

The Wisconsin Alumni Research Foundation (WARF), a not-for-profit organization, administers patents on the intellectual property for the faculty of the University of Wisconsin-Madison. WARF selected Natural ASA to produce and market CLA. Natural ASA holds multiple patents on CLA and supports continued research into the health benefits of this molecule.

Natural Inc. is a division of Natural ASA, a publicly traded Norwegian company and a leader in the development of scientifically based ingredients for the worldwide nutrition industry. Natural Inc. exclusively markets and promotes Tonalin® CLA as a dietary supplement.


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