Continues commitment to sustainability with new Fair Trade offerings
Sebastopol, CA May 1 , 2004 -- In keeping with its tradition of social responsibility, Traditional Medicinals® is pleased to offer several new Fair Trade Certified™ teas. The Fair Trade organization conducts farm inspections to guarantee beneficial working conditions and the procurement of higher crop prices. “Farmers and communities that depend upon commodity crops such as tea and coffee often live at below subsistence levels. It’s essential that the agricultural workers in these communities are paid a living wage, have safe working conditions and are able to maintain their cultural integrity. Our purchase of Fair Trade certified tea and herbs support a higher quality of life for these communities,” says Drake Sadler, CEO and co-founder of Traditional Medicinals. While these crops may cost more, Traditional Medicinals® views its commitment to Fair Trade as fundamental to its corporate principles of sustainability and partnership. Changes in consumer purchasing behavior also reflect these principles.¹
Traditional Medicinals® will introduce Organic Green Tea with Ginger and Organic Chai, both of which contain Fair Trade Certified™ tea leaf from the Ambootia Estate in Darjeeling, India. Established in 1861, Ambootia is world-renowned for its superior quality organic and biodynamic tea. Producing Fair Trade certified tea since the early 1990s, the long partnership with Traditional Medicinals® has assisted Ambootia with improvements they have made in their community’s educational programs, housing needs, and public health.
“Like our use of wind energy to power our tea manufacturing facility, our support of Ambootia and Fair Trade certification are meaningful ways we can further demonstrate our principles of sustainability and partnership.” Sadler continues, “I encourage our consumers and trade partners to learn more about Fair Trade by visiting their website at www.FairTradeCertified.org.”
McLaughlin, K. Is Your Grocery List Politically Correct? The Wall Street Journal, February 22, 2004.
Traditional Medicinals, Inc. has been producing medicinal herb tea since 1974. The company has been at the forefront of the movement to legitimize traditional herbal medicines in the United States. Their products include a complete line of cold season teas, teas for women, digestive aid teas, calming and sleep aid teas, and green and chai teas. They are the makers of Throat Coat®, Echinacea Plus®, Gypsy Cold Care®, Breathe Easy®, Smooth Move®, Nighty Night®, Mother’s Milk® and Pregnancy Tea®. They can be found on the web at www.traditionalmedicinals.com.