Tropicana Introduces Pure Premium Healthy Kids Orange Juice - 100% Juice Provides Essential Nutrition for Growing Kids

BRADENTON, Fla., Aug. 16 /PRNewswire/ -- Just in time for the new school year, Tropicana Pure Premium Healthy Kids is debuting in retail stores across the country. Tropicana Pure Premium Healthy Kids is fortified with a scientifically sound package of vitamins A and E, calcium plus the vitamin C and other nutrients inherent in orange juice.

Statistics about children's nutrient intake illustrate a nation of children who are undernourished. "Two-thirds of all 6 to 12 years olds do not get enough calcium," said Carla McGill, Ph.D., RD, a Tropicana nutrition scientist. "And we find that their diets are low in antioxidants such as vitamins A and E. Folate (a B vitamin) is another nutrient of which kids are not getting enough and orange juice is a naturally good source of this as well."(1) Tropicana Pure Premium Orange is a 100% orange juice fortified with nutrients that studies show are low in children's diets, yet vital for promoting health and well being.

The USDA also reports that 91 percent of kids 6 to 11 do not get the recommended 5 servings of fruits and vegetables each day.(2) A serving of Tropicana Pure Premium Healthy Kids equals a fruit serving for this important gauge. In a report issued last spring, the American Academy of Pediatrics Committee on Nutrition recommended 100% fruit juice for children saying, "100% fruit juice can be a healthy part of children's diets." Calcium-fortified juice was underscored as a bioavailable source of calcium.(3)

A Product Mom's Trust

In extensive consumer testing, it was found that Tropicana Pure Premium Healthy Kids orange juice offers moms a new tool in their arsenal for keeping kids healthy. "Moms told us they were concerned about building strong bones and maintaining kids health on a day-to-day basis," said Lynne Vandeveer, sr. marketing manager for Pure Premium. "But, the juice has to taste great in order to pass the kid test."

Tropicana Pure Premium Healthy Kids is a naturally sweet 100% orange juice. Through a proprietary process, Tropicana has created a taste profile that kids love. And, it helps build strong bones. Tropicana's unique calcium source, FruitCal, is a superior and highly absorbable calcium that growing bones need. Vitamins A, C and E are essential antioxidants that promote a healthy immune system, enhancing the body's natural resistance to disease.

Tropicana is a name consumers trust for nutrition; the brand was recently named by consumers to be the "most nutritious" in beverages.

Healthy Kids will be available nationally in mid-summer. It's packaged in a 64-oz carton and single serve (8 oz), on-the-go sizes bundled into a 6-pack. Suggested retail prices $3.49 for the 64-oz and $3.79 for the 6-pack.

Tropicana Products, Inc., a division of PepsiCo, Inc., is the world's leading producer and marketer of branded fruit juices. Based in Bradenton, Florida, Tropicana markets its products in the U.S. under a number of brand names, including: Tropicana Pure Premium Original, Grovestand and HomeStyle juices; Tropicana Pure Premium Calcium juices and Double Vitamin C with Vitamin E nutritionally enhanced juices; Dole juices and juice blends; Tropicana Season's Best and Pure Tropics juices; and Tropicana Twister juice beverages. The Dole brand name is licensed from Dole Food Company, Inc.


1. USDA Continuing Survey of Food Intakes by Individuals 1994-96, 1998

2. Position of the American Dietetic Association: dietary guidance for healthy children aged 2 to 11 years (1999). J.Am.Diet.Assoc., 99, 93-101.

3. American Academy of Pediatrics Committee on Nutrition. The use and misuse of fruit juice in pediatrics. (2001). Pediatrics 107, 1210-1213.

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