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Uncle Matt Puts OTA In Its Basket!

Clermont, FL (September 9, 2002) Uncle Matt’s Organic, Florida’s premier organic juice company, announced today a fundraising promotion to help the Organic Trade Association’s kick off of its new affiliated nonprofit organization, The Center for Organic Education and Promotion. A long time OTA member, Uncle Matt’s Organic will donate 10% of gross sales on every organic fruit gift basket sold during the months of November through mid-January. “This is our commitment to the OTA and we are pleased to support its outreach efforts to educate the public about the benefits of organic agriculture,” says Matt McLean, CEO of Uncle Matt’s.

Last winter, the company announced its online “Country Store” at (or call 866.626.4613) for consumers to purchase premium organic citrus gift fruit boxes to send to family, friends and corporate clients. Products have been offered in two sizes: the larger 36-38 pound selection and the medium box of 18-20 pounds of fruit. In addition, the company is offering a new special one-layer gift box that promises to be the perfect sampler to fit anyone’s budget. The “easy to order” web site also allows consumers the ability to “build their own gift box”. Product choices include “Orange Lovers Delight,” “Grapefruits Galore,” “Tangelo Tango” and “Totally Tangerines”.

Sales will help support OTA’s new Center for Organic Education and Promotion, which has applied for recognition as a charitable organization. Its mission is to educate the public about the importance of organic agriculture and its products in promoting good health, quality of life and the creation of a sustainable global environment. OTA’s Executive Director Katherine DiMatteo says “The center fulfills a long-held goal shared by many in the organic community to have a nonprofit organization that can increase knowledge and awareness of organic agriculture.

We hope this outreach will help educate individuals about the link between organic agricultural practices and protecting the environment and public health.” The center will partner with research groups to bring together all of the latest research and science-based information about the benefits of organic agriculture and then create compelling education programs. The center as a nonprofit charitable organization will have access to grants, funds and donations and contributions may be fully deductible to the full extent of the law.

Matt McLean is available for comment or interview by calling 352.394.8737.
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