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Urbani Holdings Inc. Increases Presence in one of the Largest Natural Foods Supermarket Chains in North America

NEW YORK--(BUSINESS WIRE)--March 26, 2002--Urbani Holdings Inc. (OTCBB:UBNI) announces it will offer Urbani products in 58 Wild Oats Markets stores across the country. The stores will offer various Urbani gourmet food products such as truffles, wild mushrooms, and the olive oil.

"Urbani began offering its products in several Wild Oats Markets stores last year. The sale of our products in additional stores could result in a substantial increase in revenues," says Rosario Safina, President and CEO of Urbani.

Wild Oats Markets has grown into the second largest natural food supermarket chain in North America generating $893.2 million in sales in 2001. Operating under a family of trade names, there are more than 100 stores in 22 states and British Columbia.

"Increasing the number of Wild Oats stores carrying our products is just one part of the expansion phase we hope to accomplish this year," says Safina. "The success of our products in large chain stores, such as Wild Oats Markets, confirms the quality and value of our product line. We are proud to be a part of the natural, healthy Wild Oats Markets' product line."

Urbani Holdings Inc. is one of the largest distributors of truffles and caviar in the United States, as well as a distributor of other specialty and gourmet food items. Some of these items include specialty meats and game, mushrooms, infused oils, foie gras and pates, smoked seafoods, prepared condiments and sauces, and European specialties.

Urbani Holdings Inc. product list is growing and currently includes 950 top-quality fare. For more information please visit

Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995.

The Company intends that such forward-looking statements be subject to the safe harbors created thereby. Since these statements involve risks and uncertainties and are subject to change at any time, the Company's actual results could differ materially from expected results.

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