Veteran Industry Brand Marketer Leaves Source One Global Start-up To Build ZMI Marketing and Promotion

Chicago, IL, April 24, 2003 -Laurence W. Zoeller, formerly Executive Vice President, Source One Global, announced today that he terminated his active involvement in the start-up company April 15, 2003. He will devote full time to Zoeller Marketing, Inc (ZMI), a marketing, promotion and distribution firm he founded with his son, Gregory Zoeller, nearly five years ago.

Gregory Zoeller, President, ZMI, is an endurance athlete and fulfillment professional, whose in-depth understanding of the sports nutritional market has allowed him to build Royal Numico's Extran Professional line and other products by nearly 400% percent since the company's founding.

"After providing services to the industry as a senior executive for national firms, like Burson-Marsteller and, most recently, the Nutritionals and Functional Food Practice of the The MWW Group, a division of Golin Harris, I look forward to the the opportunity to counsel on a more personal basis at ZMI," the elder Zoeller said today.

He brings 30 years of highly successful regulatory, public relations and marketing experience, including award winning brand building for products like Kemin Foods' Lutein Flora-Glo(tm), Indena Select(tm), Leiner Health Products' Your Life(tm), as well as participating in the development of Numico's Extran Professional line.

"This depth of experience in supplements, food, sports and health gives ZMI an extra dimension that allows us to offer retail brand customers, globally, fully realized entries into the North American market.," Zoeller added.

ZMI serves as the operational arm in North America for its major customers, introducing and building the companies' businesses throughout the US and Canada. ZMI also offers unbundled services to its customers from counseling and consulting to fulfillment and sales. As entrepreneurs themselves, the Zoeller's have been particularly successful in partnering with new companies, which benefit from their personal experience, as well as the success they have had with others.


Zoeller Marketing, Inc. is a full service brand marketing, distribution and sales firm specializing in building premium brands in the sports, health food, catalogue and e-commerce distribution channels. With corporate offices, warehouses and fulfillment services located in the Chicago area, ZMI is positioned to provide a full range of services, cost/effectively, throughout North America. ZMI offers only scientifically-based products from reputable manufacturers around the world.

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