FORT WASHINGTON, Pa., Oct 26, 2004 /PRNewswire via COMTEX/ -- VIACTIV(R), makers of the VIACTIV(R) Soft Calcium Chew, announced today the introduction of new VIACTIV(R) Multi-Vitamin Chews. The chews come in two delicious flavors - milk chocolate and Tropical Fruit Splash(TM) - making large pills often associated with multi-vitamins a thing of the past.
According to a recent study by The Alcott Group, even though fifty-seven percent of women in the survey claim to take a multi-vitamin, seventy-five percent claim to not take one regularly because they can't get into a consistent routine.(1)
"Given the demands of everyday life, getting the recommended daily amounts of essential vitamins and nutrients is often a challenge for most women. A product that combines ease of use and great taste can help women form the good habit of consistently taking a multi-vitamin. The new individually wrapped, portable VIACTIV(R) Multi-Vitamin Chews are the perfect solution for women who are concerned with maintaining good health," said Maureen Conway, Director of Nutritional Affairs at McNeil Nutritionals and a registered dietitian.
In response to consumers becoming increasingly concerned about their overall health, the multi-vitamin category grew 8 percent in 2003 to $750M in sales, and almost one in every two households currently purchase a multivitamin.(2) Furthermore, Gallup forecasts ten percent growth in vitamin use by 2010, outpacing population growth of 8 percent.
"As a company that is fully committed to helping women take control of their health, the introduction of VIACTIV(R) Multi-Vitamin Chews was a natural brand extension from the VIACTIV(R) Soft Calcium Chew," explains Chris Scherzinger, Marketing Manager at McNeil Nutritionals, LLC.
VIACTIV(R) Multi-Vitamin Chews contain 12 essential vitamins including Vitamins A, C, D and E, Thiamin, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12, Biotin and Pantothenic Acid to help promote immune health, energy activation, heart health, bone strength, skin health and eye health. The chew also contains 20% of the daily value of calcium. Each chew has only 20 calories per piece and 4g of carbohydrates.
VIACTIV(R) Multi-Vitamin Chews will be available in stores nationwide in January 2005.
VIACTIV(R) Soft Calcium Chews and VIACTIV(R) Multi-Vitamin Chews are marketed by McNeil Nutritionals, LLC, a Johnson & Johnson company. VIACTIV(R) products are a key part of a woman's active lifestyle. VIACTIV(R) Soft Calcium and Multi-Vitamin Chews provide convenient, great-tasting ways for women to supplement a healthy diet, ensuring they are taking in the recommended amount of key vitamins and calcium each day. More information is available at http://www.viactiv.com.
About McNeil Nutritionals, LLC
McNeil Nutritionals, LLC, a Johnson & Johnson company, is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals' major brands include SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend for Baking, VIACTIV(R) Soft Calcium Chews, VIACTIV(R) Multi-Vitamin Chews, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads and Smart Chews. McNeil Nutritionals, LLC is headquartered in Fort Washington, PA.
1. The study, conducted for VIACTIV(R) by The Alcott Group, was fielded
from March 31 -- May 1, 2004. The study surveyed a nationally
representative sample of the total United States on key demographics
of 1,901 women age 21 to 75.
2. AC Nielsen BASES Test, January 14, 2004