ViSalus announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission for a potential initial public offering (IPO) of its Class A common stock. The registration statement has been filed by FVA Ventures, Inc., which will be renamed ViSalus, Inc. in connection with the IPO. ViSalus is a direct-to-consumer, personal health product company offering a suite of branded weight-management products, nutritional supplements and energy drinks to customers in the United States and Canada through a network marketing model, which is a form of direct selling.
The number of shares to be offered and the price range for the offering have not yet been determined. A portion of the shares to be offered in the IPO will be issued and sold by ViSalus, and a portion will be sold by certain stockholders of ViSalus. ViSalus is a majority-owned subsidiary of Blyth, Inc. (NYSE: BTH). Blyth will continue to own over 50 percent of ViSalus’ common stock following the IPO.