Integrated Marketing Group's co-founder and 2009 Vitafoods Marketing Education Program Chair, Jeff Hilton, has been selected to lead a seminar at this year's International Conference, taking place May 5-7. "Reaching the LOHAS Consumer" will be presented on Wednesday, May 6 from 11:20 to 12:30 in Room K of Switzerland's Geneva Palexpo.
During the 70-minute educational session, Hilton will review the current state of the growing LOHAS (Lifestyles of Health and Sustainability) consumer segment, including dominant attitudes, purchase behaviors and values they seek in natural and sustainable brands. The seminar will explore eight initiatives companies can employ to gain and sustain the attention of this discriminating market segment, and will feature LOHAS-specific case studies of successful marketing campaigns and public relations initiatives.
"LOHAS consumers are notorious for their demanding, discerning and well-informed buying behaviors, which can often leave companies confused about how to talk to them," stated Hilton. "This seminar will provide attendees with an improved strategic and practical understanding to help achieve brand recognition and encourage loyalty."
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has 30 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute’s FTC Advertising Compliance Course. Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit www.imgbrandwire.com for additional branding articles and resources, and receive live updates from Vitafoods by following http://twitter.com/jeffreylhilton.
About Vitafoods International:
Now in its 12th year, Vitafoods International is the leading nutraceuticals exhibition in the world and is Europe's largest annual event for the nutraceutical, cosmeceutical and functional food ingredients industry. The conference and tradeshow showcases many new products and ingredients, providing visitors the opportunity to see the latest developments in their industry all at one time, all under one roof. Visit www.vitafoods.eu.com for more information.