PHOENIX, Mar 07, 2005 (BUSINESS WIRE) -- Vital Living Inc. (VTLV) today announced that it has entered into an agreement with Wellness Now, LLC, which will act as a Master Distributor for all areas of the United States that are not presently being reached by Vital Living's current distribution channels. This expanded marketplace includes approximately 35 states and represents an opportunity for Vital Living to achieve greater market penetration of its primary target market -- local healthcare providers.
Each state has its own health professional associations that host multiple seminars and conventions for their respective memberships. This is an opportunity for Vital Living to reach new customers, introduce products and build new relationships. Wellness Now has the responsibility to attend these trade shows, visit local health provider offices and establish a network of additional local distributors, where appropriate.
In addition, Wellness Now will create electronic ordering and fulfillment systems for servicing the numerous specialized practices that are joining Vital Living's healthcare professional customer base. Wellness Now is also tasked with increasing exposure and recommending the company's Healthy Living Kit and its other popular products.
The products included in the Healthy Living Kit consist of the following:
-- GreensFirst(TM), a fruit and vegetable powder that dissolves instantly in water;
-- Dream Protein(TM), a smooth and creamy whey protein powder that comes in rich Dutch chocolate or creamy French vanilla flavors; and
-- Complete Essentials(TM), a 3-6-9 essential oil soft gel product that provides needed essential oils that the body can only get through dietary intake.
Vital Living believes these items are all "whole food" products of the highest quality that allow a healthcare professional to provide a sound basic nutritional program for their patients without the complexity of carrying many herbal or other supplements. Moreover, this provides the opportunity for healthcare professionals to enhance their revenue stream without the burden of time spent away from their primary area of expertise.
Donald C. Hannah, chairman of Vital Living, stated, "Vital Living is excited about the relationship and association with Wellness Now. The company is looking forward to reaching a much broader market that was previously inaccessible."
About Vital Living Inc.
Headquartered in Phoenix, Vital Living develops or licenses nutraceuticals and markets them for distribution through physicians, medical groups, chiropractic offices and retail outlets. Vital Living develops and tests its nutraceuticals in collaboration with leading medical experts in the nutraceuticals field and has designed them to be incorporated by physicians into a standard physician-patient program in which patients supplement doctor-prescribed pharmaceuticals with its nutraceuticals.
Vital Living is developing unique, safe and naturally derived nutritional products, utilizing advanced drug-delivery technologies, including the Geomatrix(R) technology through its affiliation with SkyePharma PLC. The Geomatrix(R) technology has been provided exclusively for Vital Living's pharmaceutical development in China, and the development of nutraceuticals on a global basis.
For more information on the company, please visit www.vitalliving.com.
Except for any historical information, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties, including activities, events or developments that the company expects, believes or anticipates will or may occur in the future. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the success of the company's distributors, the company's ability to continue to successfully market and provide its products and services and maintain their effectiveness, the continuation of the arrangements with the company's product development partners, the ability of the company to meet its financial projections, general economic conditions and other factors set forth in the company's filings with the SEC. Such statements are subject to a number of assumptions, risks and uncertainties. Readers are cautioned that such statements are not guarantees of future performance and that actual results or developments may differ materially from those set forth in the forward-looking statements. The company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information or otherwise.