Vital Living Signs Agreement with Phoenix Fire Department to Look at the Effectiveness of Its Cholesterol Lowering Product, Essentum

PHOENIX--(BUSINESS WIRE)--Jan. 28, 2003--Vital Living Inc. (OTCBB:VTLV), the Physician Nutraceutical Company(sm) today announced that it has entered into an agreement with the city of Phoenix Fire Department to look at the effectiveness of its cholesterol lowering product, Essentum(TM).

According to Brad Edson, CEO of Vital Living, "This co-operative effort will further evaluate our cholesterol lowering product, Essentum. Our results at other locations have been excellent, and we want to continue to assess our positive results."

Dr. Jim Fleming, Medical Director of the Phoenix Fire Department said, "We are very pleased to be able to participate with Vital Living. The Phoenix Fire Dept is the leader in firefighter Health and Wellness. For over 14 years, we have had a Medical Center dedicated to firefighters' Health issues, yearly physicals and research. Nationwide, 46% of firefighter deaths on the fire ground are from Heart disease. Heart disease is the single most wide spread and debilitating disease affecting our firefighters.

About Vital Living

Vital Living develops and markets evidence-based nutraceuticals formulated by physicians for distribution through physicians. The Company is developing and testing nutraceuticals in collaboration with leading medical experts based on the best available scientific evidence.

Vital Living's nutraceuticals are designed to be incorporated by physicians into a standard physician/patient program, supported by a specially designed compliance regimen. The Company's initial area of focus is cardiovascular health, the leading health concern in America affecting 60 million consumers. Essentum(TM) is currently being endorsed and prescribed at the Arizona Heart Institute as part of a comprehensive cardiovascular health program, and are being marketed and distributed by the National Provider Network, one of the nations largest Preferred Provider Organizations (PPO), which covers approximately 300,000 practicing Physicians and 30,000 hospital and health care facilities. Its cardiovascular health supplement products are also prescribed for patients in Canyon Ranch Health Resort's leading Wellness and Prevention programs in Tucson, AZ.

Except for any historical information, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties, including activities, events or developments that the company expects, believes or anticipates will or may occur in the future. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the company's ability to continue to successfully market and provide its products and services and maintain their effectiveness, the continuation of the arrangements with the company's product development partners, the ability of the company to meet its financial projections, and general economic conditions. Such statements are subject to a number of assumptions, risks and uncertainties. Readers are cautioned that such statements are not guarantees of future performance and that actual results or developments may differ materially from those set forth in the forward-looking statements. The company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information or otherwise.

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