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Vital Living's Subsidiary, MAF BioNutritionals, Receives Preferred Vendor Status with the U.S. Air Force; Stealth Bomber Pilots Now Using Vital Living's Energy Bars

PHOENIX--April 24, 2003--Vital Living Inc. (OTCBB: VTLV), the Physician Nutraceutical Company(SM) today announced that its subsidiary, MAF BioNutritionals has received preferred vendor status with the U.S. Air Force and has begun selling its energy bars to Whiteman Air Force Base in Montana.

MAF BioNutritionals was granted "Qualified Vendor" status by US Food Service, the company that provides food products to Whiteman, as a result of the participation of Dr. Phil Maffetone, consultant for Vital Living, in the Fatigue Management Conference that took place at Whiteman Air Force Base in February 2002. The Company's energy bars were reviewed by base personnel responsible for the program and it was decided that based on the nutritional profile and taste of the bars, All Natural Peanut and All Natural Chocolate, the bars would be made available to base personnel in the flight kitchens.

William Coppel, President of Vital Living Inc., stated, "We are very pleased to receive this preferred vendor status by the U.S. Air Force's food service. This status brings additional validation to our superior energy bar products. Since we started shipping in January 2003, orders have been growing each month. We expect to offer these energy bars, along with Boulder Bars to other Air Force bases throughout the U.S. over the next 12 months as Air Force personnel continue to roll out a new nutrition program that was developed at Whiteman Air Force Base which was designed to improve human performance."

About Vital Living

Vital Living develops and markets evidence-based nutraceuticals formulated by physicians for distribution through physicians. The Company is developing and testing nutraceuticals in collaboration with leading medical experts based on the best available scientific evidence.

Vital Living's nutraceuticals are designed to be incorporated by physicians into a standard physician/patient program, supported by a specially designed compliance regimen. The Company's initial area of focus is cardiovascular health, the leading health concern in America affecting 60 million consumers. Essentum(TM) is currently being endorsed and prescribed at the Arizona Heart Institute as part of a comprehensive cardiovascular health program as well as other medical facilities. Its cardiovascular health supplement products are also prescribed for patients in Canyon Ranch Health Resort's leading Wellness and Prevention programs in Tucson, AZ.

Except for any historical information, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties, including activities, events or developments that the company expects, believes or anticipates will or may occur in the future. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the company's ability to continue to successfully market and provide its products and services and maintain their effectiveness, the continuation of the arrangements with the company's product development partners, the ability of the company to meet its financial projections, and general economic conditions. Such statements are subject to a number of assumptions, risks and uncertainties. Readers are cautioned that such statements are not guarantees of future performance and that actual results or developments may differ materially from those set forth in the forward-looking statements. The company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information or otherwise.

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