Vitamin Shoppe survey says Americans love their supps

Vitamin Shoppe survey says Americans love their supps

Survey of 1,000 adults found that 63 percent of the nation currently takes a vitamin or supplement, up 3 percent from 2011.

Americans increasingly feel more confident about their health when taking a vitamin or supplement. According to The Vitamin Shoppe, Inc. annual survey, 93 percent of vitamin takers expressed this confidence, up from 71 percent in 2011. Conducted by Wakefield Research on behalf of The Vitamin Shoppe, the survey asked 1,000 U.S. adults about their vitamin and supplement habits to reveal America's view on the topic.

Vitamins and supplements are becoming more popular. The survey found that 63 percent of the nation currently takes a vitamin or supplement, up 3 percent from 2011. Of those who take supplements, multivitamins were once again the most popular choice, with 72 percent of respondents reporting that they take the supplement on a regular basis.

Other top supplements by those who take vitamins were:

  • Vitamin D (51%)
  • Vitamin C (49%)
  • Calcium (43%)
  • B vitamins (42%)
  • Fish Oil (40%)
  • Iron (27%)
  • CoQ10 (11%)

"It's difficult for most people to consume the recommended daily servings of fresh fruits and vegetables, especially while juggling work and family," said Sharon Richter, a Registered Dietician based in New York City. "These findings reaffirm how important many feel it is to maintain a vitamin or supplement regimen to ensure your body is getting all the nutrients needed on a daily basis."

Most Americans consider themselves to be "active" (81 percent). Of those, the survey found that nearly six in 10 (56 percent) believe vitamins and supplements are necessary to achieve your health and fitness goals.

Other notable findings from the survey include:

Are you vitamin D deficient?
70 percent of Americans could be at risk of Vitamin D deficiency due to indoor working conditions. Even among vitamin takers, despite being indoors most of the day, only half (51 percent) take a vitamin D supplement on a regular basis.

Healthy family choices
Parents are passing on healthy habits to their kids, with 54 percent giving their children a regular vitamin and/or supplement. Most days of the week, 64 percent of parents pack their children a healthy lunch, 9 in 10 (89 percent) give their kids fruits and/or vegetables for a snack, and 84 percent exercise or are active with their children for 30 minutes or more.

Pillow talk
If given a choice, half (50 percent) of Americans would want a vitamin that could improve their significant other's listening skills. Other areas that both genders agree can use improvement: cleaning (43 percent), physique (37 percent) and cooking skills (35 percent). Fortunately for the guys, ranked last on the women's "needs improvement" list is "bedroom" skills (25 percent).


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.