AYER, Mass., April 28, 2008 /PRNewswire via COMTEX/ -- In a major move celebrating the launch of its 30th anniversary year, Vitasoy USA, one of America's leading soyfoods innovators, promoted General Manager Walter M. Riglian to Chief Executive Officer. The announcement was made by Larry Eisentrager, Group CEO, Vitasoy International Holdings Limited.
Riglian, a 34-year veteran of the U.S. food industry, previously served as Vitasoy's General Manager (2006-2008) and Vice-President of Sales (2005-2006). Before coming to Vitasoy, he held posts with Procter & Gamble, Frito-Lay (PepsiCo), Kraft General Foods and Stonyfield Farm, the world's leading organic yogurt company.
"Walt has set the stage for Vitasoy USA to further develop and expand the business profitably," explained Eisentrager. "He has led the drive to expand distribution and penetration of new products, and to redefine sales and marketing strategies for new and existing business channels and categories, both key actions for the company."
Under Riglian's direction, Vitasoy is expanding aggressively into food service and other alternate business channels. He also developed the company's new shelf stable plastic screw cap bottles for single serve soymilks, a major innovation that was a first for the industry. Riglian has streamlined the company's overhead costs, restructured the marketing department, improved trade spending efficiencies and enhanced communications throughout the company's North American operations.
"Thanks to Walt, Vitasoy USA has entered a period of great change with exciting and encouraging results," concluded Eisentrager. "The business climate is more challenging than ever before, and Walt's solution-oriented vision is exactly what will keep Vitasoy successful as it moves into its next 30 years."
About Vitasoy USA Inc.
A pioneer in bringing organic and all-natural tofu and soymilk to America, Vitasoy USA Inc. is committed to producing delicious, innovative foods that promote health and well being. Look for it's premium tofu, soymilk, Asian- style noodles and wraps, and non-dairy salad dressings and sandwich spreads under the brand names Vitasoy(R) and Nasoya(R). For further information, fast and easy recipe ideas, or to sign up for Vitasoy's educational newsletters, please visit www.vitasoy-usa.com.