Vitiva Offers Anti-Rancidity Protection for Ready Meals

New findings on VivOX 4, an all-natural preservative that is produced and marketed by Vitiva, suggest effective anti-rancidity protection for various types of meat-based ready meals. This versatile oil-soluble, water-dispersible formula helps increase shelf life and reduces WOF (warmed over flavor), while keeping important organoleptic characteristics of the product.

Production of meat-based ready meals includes thermal processing that affects the fats present in food and increases their oxidative instability. This instability is even greater when foods are battered and fried, due to oil pick up of fried products such as chicken nuggets, battered fish etc. During cooling, freezing, transportation and warehousing, there is an increased exposure to oxygen and light, which accelerates unwanted changes of ready meals like rancidity, organoleptics characteristics and appearance of WOF. According to Bharat Book Bureau, manufacturers are developing ready meals making it more convenient for consumers to develop ‘homemade’ style food, involving the use of fresh and local ingredients. The demand for freshness overlaps with trends in healthy ready meals, which still remains an important and growing sector.

“Vitiva has recognized the importance of natural and fresh ingredients in the ready meals category by utilizing an all-natural preservative based on rosemary extract in order to increase the overall quality of meat-based ready meals,” says Ohad Cohen, CEO of Vitiva. “VivOX 4 formulation offers manufacturers an effective, yet natural, solution to fight oxidative changes in meat-based ready meals, slow down development of WOF together with a great opportunity to employ a clean label.”

By adding allergen-free VivOX 4 formula, the shelf life of meat-based ready meals can be extended by 2-5 times in comparison to control samples that utilize traditional synthetic ingredients, while still maintaining the original taste and flavor profile.

Vitiva is a leading, fast-growing and innovative company, which offers advanced, application-specific solutions based on natural extracts, targeting food, cosmetic and nutraceutical applications. Its extensive portfolio includes: VivOX®, INOLENS® AquaRox®, and SyneROX® products. As a scientifically driven company, Vitiva offers extensive technical support to help its customers launch new products in timely manner.

For more information please contact:

Dushka Dimitrijevic
Product Manageress
Tel: +386 2 1788 87 38 Fax: +386 2 788 87 31
E-mail: [email protected] Website:

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.