Vitiva Offers Triple Defense for Fresh Meat

Vitiva, Slovenia, launches SyneROX 4, a natural solution providing triple-protection of fresh meat from rancidity and undesirable organoleptic changes. Besides extending shelf life of fresh meat, SyneROX 4 helps maintain freshness, original taste and microbiological stability.

SyneROX 4 successfully combines natural extracts with superior antioxidative properties. These natural extracts are proven to work synergistically to provide a triple-defense effect for fresh meat products. “This new formula is designed to outperform all known similar products available on the market, including green tea extract and other classical antioxidants used in the meat industry for meat protection against rancidity,” says Ohad Cohen, CEO at Vitiva. “We’ve run market trials with a number of our customers in the industry, resulting in successful implementation of the formulation in fresh meat applications. We plan to introduce it for all meat producers worldwide.”

SyneROX 4 is a ready-to-use formulation, easily blendable with ingredients such as minced meat, spices, salt, dry blends etc. It is a vegetarian, allergen-free, GMO-free formulation that addresses consumer concerns about side effects as well as fulfilling desires for clean-label products.

Today’s processed meat manufactures are seeking new, natural solutions for preserving fresh meat for longer time, while replacing chemicals such as sodium ascorbate and sodium erythorbate.
“Vitiva is constantly working with meat processors to provide effective natural solutions based on rosemary extract,” explains Cohen. “This is a powerful, yet natural formulation that provides a triple defense for fresh meat and meat products.”
Vitiva is a dynamic, fast-growing nutraceuticals company offering advanced, application-specific formulations of natural extracts with antioxidative properties, such as AquaRox®, VivOX® and SyneROX. In addition, a full range of reduced odor rosemary extracts, INOLENS®, is available in a wide range of concentrations. These pure extracts are soluble in oil or water and are available in powder and liquid forms.

For more information please contact:
Dushka Dimitrijevic
Product manageress
Tel: +386 2 1788 87 38
Fax: +386 2 788 87 31

Figure 1: Results of Rancimat test of ground beef after five days storage at 4ºC with addition of Vitiva products, competitor products, ascorbic acid, sodium ascorbate and without antioxidants.
(Longer induction time means better antioxidative stability of the product.)

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