In vitro Research Indicates PomElla(TM) Outmuscles Vitamin E, Ellagic acid

New in vitro research conducted at the University of Scranton indicates that PomElla™, a pomegranate extract made by Geni Herbs of Noblesville, IN, displays five times greater antioxidant behavior than either Vitamin E or ellagic acid.

The study measured the decrease of copper-catalyzed oxidation of LDL+VLDL cholesterol in human plasma by the three antioxidants. It found that the concentration required to inhibit half the oxidation was about fivefold less for PomElla than for Vitamin E or ellagic acid.

Sonya Cropper, Vice President of Marketing at Geni Herbs, says, “We believe that the particular balance of antioxidants in PomElla is the key to why we are seeing such convincing results in its efficacy.”
This new study is consistent with many previous studies that demonstrate the unique benefits of the antioxidants from pomegranates on cardiovascular health. All which suggest that PomElla, the only pomegranate extract standardized to punicalagins, may offer something more than the average berry.

“We are noticing a pattern of synergy among PomElla’s constituents, in the sense that the whole effect is greater than just the sum of the parts,” adds Cropper.

Human clinicals examining the cardiovascular benefiting principles of PomElla are currently underway, with results due mid-July.

Geni Herbs, an innovative manufacturer of botanical extracts, focuses on the research of traditional plants. PomElla is the latest in their line of unique health-promoting extracts. For further information please contact Geni Herbs at +1.317.776.3600 or visit

Blake Ebersole, Marketing Coordinator
317.776.3600 Ext 23
317.776.3650 fax
[email protected]

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