Television personality will produce and host regular wellness lifestyle broadcasts
Phoenix, AZ (November 15, 2004) — Wellness Lifestyle Guru Terra Wellington has signed with D S Simon Productions in New York City to produce and host ongoing satellite media tours, reinforcing Wellington as a branded lifestyle personality in the top U.S. television markets.
Each tour books Wellington in 15-20 local television markets across the U.S., PAX-TV’s “Newswatch” program, the Health Club Network Feed, a limited number of syndicated programs, and some additional national markets. She interviews live with morning television show anchors and reporters in a question-and-answer format, as well as presents products, how-to’s, and ideas.
“Wellness has become a mainstream subject,” says Wellington. “It’s no longer about catering to health nuts. It’s about you, me, grandma, and friends. We all want to improve our health, our lifestyle, and our environment. These tours will allow me to reach the audience on a mass level to educate about and present wellness lifestyle ideas, information, and resources.”
Having been referred to as the “Oprah of Wellness,” Wellington’s first tour will air December 8, 2004, entitled “Wellness Gifts for Holiday 2004.” Wellington oversees the development of each tour in editorial direction and content. The tours will drive high-visitor-count traffic to Wellington’s website, www.terrawellington.com, and build growing relationships with corporate sponsors, some of whom have shown interest in supporting her upcoming U.S. television reality wellness lifestyle series.
Wellington recently completed a coast-to-coast U.S. live TV and radio road tour on behalf of the Athens 2004 Olympics and its sponsor, adidas, to talk about how the athletes would stay competitive in the 100-degree-plus Athens weather and to give tips and cutting-edge product ideas on how consumers could stay cool in the late summer heat. She created the live segments, developed the consumer messages, and was seen on live TV and radio as a special guest.
Established in 1986, D S Simon Productions (www.dssimon.com) is a leading media communications company specializing in a wide range of media and business communication services.
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