Whey Improved Company Launches Innovative Whey Improved Milk Substitute To International Marketplace

PHOENIX, AZ (January 23, 2004) -- Whey Improved Co, the makers of Whey Improved Milk has recently enlisted the help of Nutrition Club Distributors, based in North Bay Ontario, to handle the international launch of Whey Improved Milk into Canada. Established in 1994 the Nutrition Club has been successfully servicing the Canadian population with nutritional supplements marketed towards improving health and well being. Nutrition Club is a Canadian distributor of several US brands, ranked the #2 distributor by GNC and has a centrally-located head office. Nutrition Club will be introducing the product to Loblaws, Fortinos, Thrifty Foods Independent Grocers, A&P, Highland Farms, and Save-on-Foods. Also part of their distribution network are Wal-Mart, 7-11, Payless Drugs, independent and chain heath food stores and gyms.

Successfully launched in the United States in December 2003 Whey Improved Milk is known as the milk that took out 1/2 the calories, all the sugar, fat and lactose, but kept all the taste using whey protein isolate. Delivering 12 grams of protein and only 2 grams of carbs, Whey Improved Milk is Vitamin A & D fortified and gives the body 50% of its daily requirements of calcium per serving. You can reach Whey Improved Milk in the US at (800) 655-9092 or visit www.wheyimproved.com. Canadian inquiries can call Nutrition Club at (800) 586-9086 or [email protected].


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