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WILD develops Sweetness Enhancer

New ingredient provides the sweetness perception obtained from sugar and enables customers to meet calorie objectives.  

WILD Flavors Inc. (WILD) expands its line of Taste Modification Ingredients with their newest ingredient: WILD Sweetness Enhancer. Labeled “Natural Flavor,” the Sweetness Enhancer is designed to add sweetness perception and reduce sugar/calorie content, all while lowering finished product costs.

“Due to weight management initiatives, government programs, and the rising cost of commodity sweeteners, reducing sugar content in food and beverages is particularly apparent for 2013,” says Jessica Jones-Dille, WILD associate director of marketing. “WILD’s Sweetness Enhancer utilizes WILD’s extensive Taste Modification and Flavor Technology expertise, providing the sweetness perception obtained from sugar and enabling customers to meet calorie objectives.”

The Sweetness Enhancer from WILD is available in both liquid and dry forms, and is designed to be used in a variety of product applications including: Enhanced Waters/Teas, Juice Drinks, CSD’s/ Energy Drinks, Yogurt/Dairy, Cereal and Sauces.

This proprietary blend of ingredients was optimized by food and beverage development experts and tested by trained sensory panels to ensure exceptional product performance.


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