Customers Encouraged to Choose Wild Oats Brand Vitamins to Help Eliminate Childhood Blindness in Third World Countries
Boulder, Colo. (August 1, 2006) - Wild Oats Markets, Inc. (NASDAQ: OATS), a leading national natural and organic foods retailer, today announced that it will donate a portion of sales from each bottle of Wild Oats brand vitamins to Vitamin Angels, a nonprofit organization that provides health education and nutritional supplements to medically underserved communities around the world.
From Aug. 1 through Sept. 30, each time a customer purchases a bottle of Wild Oats brand vitamins, 25 cents will be contributed to Vitamin Angels. By the year 2020, Vitamin Angels hope to eliminate childhood blindness through a systematic distribution of vitamin A to at-risk children around the globe.
“Wild Oats’ donation during August and September will cover the cost of administering a year’s supply of vitamin A capsules to nutrition programs in poverty stricken communities,” said Howard B. Schiffer, founder and president of Vitamin Angels. “Through Wild Oats’ generous donation, thousands of at-risk children will receive vitamin A treatments.”
Vitamin A plays an integral role in the health and development of children, and is vital to healthy vision, bone growth and boosting the immune system. Health statistics indicate there are approximately 250 million pre-school age children who are sub-clinically vitamin A deficient and that half of those children who do become blind will die each year from opportunistic infections.
“The statistics on childhood blindness are alarming and Wild Oats is proud to support Vitamin Angels,” said Perry Odak, president and CEO of Wild Oats Markets. “Our involvement with this global organization reinforces our mission to foster solutions to help children live healthier lives.”
Recently, Wild Oats donated $250,000 worth of Wild Oats brand vitamins and supplements though Vitamin Angels to various charitable health care facilities and programs throughout the countries of Liberia and Zambia.
About Wild Oats
Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods markets in the U.S. and Canada with annual sales of more than $1.1 billion. The Company operates 113 natural foods stores in 24 states and British Columbia, Canada. The Company’s markets include: Wild Oats Natural Marketplace, Henry’s Farmers Market, Sun Harvest and Capers Community Markets. For more information, please visit www.wildoats.com.
About Vitamin Angel Alliance
Vitamin Angel Alliance, a non-profit, non-sectarian organization was created in 1994 to fight malnutrition and childhood blindness around the world. Vitamin Angel Alliance provides health education and nutritional supplements to individuals, families, and communities that are medically underserved or at risk of a specific condition or illness. Please contact Megan Starks at 805-564-8400 to make a donation to Vitamin Angel Alliance. For additional information, please visit www.vitaminangel.org.
For more information or to make a donation to Vitamin Angel Alliance, visit www.vitaminangel.org