Wisdom Herbs® to Launch Three New Products at NNFA

Fiber, Joint and Osteo WisdomTM Lead the Wisdom NutritionTM Line

MESA, AZ, June 23, 2003 --- Wisdom NutritionTM, a division of Wisdom Herbs®, is ready to launch three new products - Fiber WisdomTM, Joint WisdomTM and Osteo WisdomTM - at the National Nutritional Foods Association trade show in Las Vegas, NV, June 27-29, 2003. All three new Wisdom Nutrition products are calorie, sugar and taste free, dissolve easily in beverages and soft foods and come in convenient single serving packets.

“As we continue to launch novel and breakthrough products, these three are specifically unique because of their innovative delivery system---the dissolvable powder in single serving packets is much more appealing to consumers than gritty or high calorie drink mixes,” stated Steve May, COO, Wisdom Herbs. “We believe that consumers should make informed health choices, and we are proud to offer responsible alternatives for today’s educated marketplace.”

Fiber WisdomTM is a dissolvable powder that contains Frutafit® Inulin (FOS). This unique fiber product promotes mineral and calcium absorption. The all-natural fiber extract used in Fiber Wisdom can help maintain healthy cholesterol levels and support the cardiovascular system.

Joint WisdomTM glucosamine and MSM powder is ideal for athletes and those who suffer from joint stiffness. The combined ingredients can reduce inflammation and studies show that consistent use of the ingredients of Joint Wisdom may even slow the progression of knee osteoarthritis.

Osteo WisdomTM contains calcium and Frutafit® Inulin. This unique supplement increases calcium absorption and may help slow the progression of osteoporosis. Osteo Wisdom is ideal for those who are lactose intolerant or in need of an effective calcium source.

Wisdom Herbs®, founded by Jim May in 1982, manufactures and markets SweetLeafTM Stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom NutritionTM and Sweet & Slender® natural sweetener. Wisdom Herbs provides healthful lifestyle choices for empowered consumers and unconditionally guarantees every product they sell. For more information on Wisdom Herbs visit www.wisdomherbs.com or visit booth #640 at NNFA.

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