New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Wisdom Natural Brands(TM) Helps The Good, The Bad And The Unfortunate

$141,000 of Product Donated To Arizona Community

MESA, AZ, November 6, 2003 - Wisdom Natural BrandsTM recently donated 3,500 bottles of Wisdom of the Ancients Instant Yerba Maté tea to the Maricopa County Sheriff Joe Arpaio, which equals 630,000 servings of maté. Wisdom also donated 7,400 bottles of Fiber Wisdom Chewable Wafers to the United Food Bank of Arizona and 425 bottles of Stevia Extract Powder to St. Anthony's Greek Orthodox Monastery.

"We became aware of the these charities' needs and felt we could offer our assistance," stated Steve May, former Arizona legislator and current COO, Wisdom Natural Brands. "We are committed to making a difference in our community in which we live and do business."

Maricopa County Sheriff Joe Arpaio, "The toughest sheriff in America" received the Wisdom of the AncientsTM Instant Yerba Maté donation. Maté is a tea-like beverage consumed mainly in Argentina, Uruguay, Paraguay and southern Brazil. It is brewed from the dried leaves and stemlets of the perennial tree Ilex paraguarensis (yerba maté). Yerba maté is used for a variety of purposes including energy boosts, rejuvenation, natural nutrition and even weight loss as reported in the latest Woman's World magazine.

Sheriff Arpaio will use the tea to help cut the inmates' daily calorie intake from 3,000 to 2,500. The drop in calories is estimated to be mutually beneficial to the county and the inmates. The county will save about $300,000 a year while the inmates will experience improved vitamin and mineral consumption from the maté.

Fiber Wisdom Chewable Wafers are made from the finest ingredients and are all calorie and sugar free. The United Food Bank of Arizona will use these Wafers to help supplement the lack of fiber in the thousands of homeless in Arizona.

The stevia donation will be used in the Greek Orthodoxies 16 ministries across the country in their cooking and baking applications. Stevia is a naturally sweet plant native to Paraguay that is 30 times sweeter than sugar in its unprocessed form. Stevia is all-natural, contains zero calories, zero carbohydrates and has a zero glycemic index, making it safe for diabetics. Through a patented process the pure glycosides are extracted from the stevia leaves and turned in an intensely sweet powder. Stevia is used as a delicious consumer-friendly product safe for all beverages, soft foods and baking.

Wisdom Natural BrandsTM, (formerly Wisdom Herbs) founded by Jim May in 1982, manufactures and markets SweetLeafTM brand stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom NutritionTM and Sweet & Slender® natural sweetener. They also hold exclusive marketing and distribution rights in the U.S. and Canada for the distinguished La Merced® Yerba Maté line from Argentina. Wisdom Natural Brands provides healthful lifestyle choices for empowered consumers and unconditionally guarantees every product it sells.

For more information on Wisdom Natural Brands or these donations please contact Tiia Sumera at 801.538.0777 ext. 112 or visit our Web site at

# # #

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.