Women Have New Tool to Fight Cholesterol

DEVON, PA (March 29, 2005) – An estimated 52 million American women with elevated cholesterol now have a new, all-natural tool in the fight to lower their cholesterol and, ultimately, reduce their risk of coronary heart disease – the leading cause of death among women in this country.

OatVantage™, the first highly concentrated source of oat bran clinically proven to significantly reduce serum cholesterol, is now available in convenient capsule form in more than 10,000 health food stores, vitamin shops, and other retail outlets nationwide.

Research reported by the American Heart Association indicates that for every 10 percent reduction in cholesterol, the risk of death from heart disease decreases 15 percent. There are now more than 40 clinical studies that demonstrate the significant cholesterol-lowering effects of soluble fiber from oat bran.

Results from a new double-blind clinical research study to be released in April indicate that adults with elevated cholesterol (levels ranging between 200 and 240 mg/dL) can incorporate meaningful amounts of concentrated oats into their diet and achieve a significant reduction in LDL “bad” cholesterol. Physicians typically do not recommend prescription drugs, most commonly know as statins, to people with elevated cholesterol levels in this range. Instead, they encourage patients to lower their cholesterol through diet and exercise.

A recent clinical study demonstrated that OatVantage alone causes a significant reduction (an average of 13 points) in LDL “bad” cholesterol, while maintaining levels of HDL “good” cholesterol. Findings from the latest study, led by primary investigator Dr. Joanne Slavin, Ph.D., R.D., will be reviewed at the Experimental Biology 2005 Conference April 2-6 at the San Diego Convention Center.

“The results from this new study will be of particular interest to women, as they have historically been under-represented in cardiovascular research,” said H. Griffith Parker, Chairman for Nurture, Inc., the manufacturer of OatVantage. “There has been some uncertainty regarding the application of the existing research as it pertains to the female population. Researchers made extra efforts to ensure that women were appropriately represented in the study. Based on our findings, we can confirm that cholesterol reduction research is now as clearly demonstrated for women as it is for men.”

According to the U.S. Food & Drug Administration (FDA), people who consume products containing three grams of oat soluble fiber per day – or about three bowls of instant oatmeal –can help lower their cholesterol. Unfortunately, for most consumers, eating this much instant oatmeal or cold cereal daily is unrealistic, and finding a suitable dietary supplement has been difficult – until now.

Two OatVantage servings (two capsules, twice daily) provide 1.5 grams of oat soluble fiber – or the equivalent soluble fiber of about a cup and a half of instant oatmeal or cold oat cereal.

“OatVantage is a powerful tool that consumers can easily adopt in their efforts to manage their own cholesterol levels,” Parker said. “Consuming two capsules of OatVantage provides the same benefit as 20 capsules of regular oat bran. OatVantage provides several additional health benefits, including managing blood sugar levels and decreasing appetite.”

This nutritional supplement is sold in The Vitamin Shoppe, Vitamin World, GNC stores, and thousands of independent health food stores under the OatVantage label, and in products that include OatVantage as the key ingredient. An all-natural supplement, OatVantage is non-allergenic, appropriate for strict vegetarians, and certified Kosher.

About Nurture, Inc.

Nurture, Inc. is a developer, manufacturer, and marketer of proprietary, high value-added ingredients derived from oats and other cereal grains, and utilized in a variety of human health, personal care and industrial applications. The company’s flagship product, OatVantage, offers consumers the highest concentration of soluble oat fiber available today, and has been proven to lower LDL cholesterol, which helps manage blood sugar levels, and may assist in weight management.

OatVantage is sold at more than 10,000 retail stores nationwide, in the form of supplements, nutritional bars, and beverages. Nurture, Inc. is headquartered in Devon, Pennsylvania, with a state-of-the-art manufacturing facility in Missoula, Montana. Additional information is available at www.oatvantage.com and www.nurture-inc.com.

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