SANTA CRUZ, Calif.-- Jan. 8, 2003 -- Sara Lovelady recently left her position as marketing director for Rainbow Light Nutritional Systems to start her own copywriting business specifically catered to the natural products industry – Wordgirl. The new business offers copywriting, editing, proofreading, brainstorming and marketing consultation services.
Lovelady has over 10 years of experience in the natural products industry, eight as a copywriter for well-known brands such as Rainbow Light, Source Naturals and Planetary Formulas, and two in health food retail. She has extensive experience writing both consumer and trade pieces, including print ads, brochures, label copy, website copy, press releases, articles and sell sheets.
Lovelady started Wordgirl to address the specific needs of the natural product industry. Because the supplement industry in particular is so complex, hiring a copywriter who possesses a working knowledge of supplement ingredients provides a distinct advantage over using a general copywriter.
Located in Santa Cruz, CA, Wordgirl works on a contractual hourly basis and can be reached at: 831.477.4475 or on the web at www.wordgirl.biz.