Thousands of Japanese distributors officially welcome category creator;
Eiji Takizawa named General Manager of XanGo Japan
LEHI, UT— April 7, 2006 — Advancing its presence in the Asian market, XanGo LLC, recognized creator of the mangosteen supplement category, held its Japan Grand Opening on March 31 in Yokohama with an enthusiastic crowd of nearly 2,000 independent Japanese distributors joining in the celebration.
“XanGo is setting its sights high in the land of the rising sun. As a category creator, we are thrilled to advance the mangosteen and xanthone category in the Asian market. XanGo is committed to building a productive dialogue with Japanese consumers about the power of the mangosteen and the science of xanthones. And we are looking forward to helping many of our Japanese distributors realize life-long dreams,” said Gary Hollister, XanGo CEO.
XanGo Japan’s Grand Opening celebration included a reception with government officials, XanGo founding executives and top Asian market distributor leaders. The general session was hosted by TV personality Thane Camus, and featured a magic show by international performer Rick Larsen.
Hollister announced the appointment of Eiji Takizawa as General Manager of XanGo Japan during the opening celebration. As GM, Takizawa will direct the operations of XanGo’s Tokyo office, as well as oversee all sales and marketing efforts for XanGo’s surging Japanese market.
“Eiji has an admirable track record developing and positioning multiple brands in Japan. His professional capabilities and energy will be instrumental in supporting our distributors and translating XanGo’s brand success in the East. We are thrilled to have someone of Eiji’s caliber and experience to lead our Japan operations,” said XanGo President Aaron Garrity.
Takizawa comes to XanGo with nearly 30 years experience, working for six major international corporations in the food, nutrition, personal care and pharmaceutical industries. He also served as a senior director for one of the largest network marketing companies in Japan.
XanGo Japan operations include an 11,000 square-foot space in the prestigious Akasaka section of Tokyo that includes offices for 22 employees as well as a studio and juice bar. The category creator’s business development in Tokyo reflects a commitment to the positive response XanGo™ Juice has received in Japan.
The first company to market a premium mangosteen beverage to consumers worldwide, XanGo has achieved significant growth in the two largest economic markets of the world, the U.S. and Japan.
“Complementing our successful track record in the U.S., we are confident that our Japanese distributors will help XanGo break industry records and expand our category presence. XanGo has strong momentum in the Asian market and we are very excited to see where it takes us,” said Hollister.
XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGoTM Juice, to consumers worldwide. A delicious daily dietary supplement, XanGoTM Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula. Based in Utah, XanGo is privately-owned and powered by a global network of independent distributors. XanGo’s expansive operations include the United States and numerous international markets such as Japan, Australia, New Zealand, Mexico and Canada. For more information on XanGo and XanGoTM Juice, visit www.xango.com.