GREENWOOD, S.C., May 16 -- Capsugel, the capsule technology division of Pfizer, Inc, and YourVitamins, Inc., a dietary supplement manufacturing firm wholly owned by Andrew Lessman and committed to the production of excipient-free products, announce the successful launch of ProCaps -- Essential Omega 3 Fish and Flax oils. The Your Vitamins line of ProCaps products debuted during Home Shopping Network segments airing May 6, and in less than three hours sold more than 40,000 bottles of product, generating well over $1 million in sales.
YourVitamins' product line is a joint product development project utilizing the Capsugel Licaps(R) (liquid capsules) technology to deliver proprietary blends of cold-water fish and flax oils for health benefits associated with Omega 3 intake.
"I can now provide the benefits of liquids while maintaining the purity, potency and stability of our powder formulations," says Andrew Lessman of Your Vitamins. "I've been waiting over 20 years for a soft-gelatin capsule alternative. I've already identified several other formulations for fast- track development and market introduction by the end of 2002. We are very excited about the possibilities."
Capsugel's Licaps capsule delivery technology -- originally developed for the pharmaceutical market -- provides for the encapsulation of liquid and semi-solid materials into a hard-shell capsule, thereby avoiding the use of plasticizers in the outer shell and reducing the product degradation related to oxygen permeability that is often associated with soft-gelatin products.
"Everyone at Capsugel is very pleased with the consumer response to the ProCaps launch on HSN," says Al Gabor, Vice President and General Manager of Capsugel. "The collaboration for this launch is significant to the Dietary Supplement market. By combining research efforts from both industries, ultimately, consumers receive higher quality products that reach the marketplace faster than ever before. This successful partnership illustrates how innovative technologies developed for pharmaceuticals can be used to help enhance dietary supplement products without additives."
Andrew Lessman established YourVitamins, Inc., formerly The Winning Combination, in 1979. The Lessman organization has built a unique and successful dietary supplement business on a foundation of scientifically supported formulations and excipient-free manufacturing marketed directly to consumers. YourVitamins, Inc. is headquartered in Henderson, Nevada. For more information or to order ProCaps, please call toll-free, 1-800-800-1200.
Capsugel, with ten global manufacturing facilities, produces two-piece gelatin, and vegetarian capsules for the neutraceutical, pharmaceutical and OTC (over-the-counter) markets. Capsugel's product line of uniquely designed and patented products includes Licaps(R), liquid capsules; Vcaps(TM), the vegetarian choice; and DBcaps(R) for double blind clinical trials. The company also manufacturers capsule filling and sealing equipment. Capsugel is a division of Pfizer Inc. (NYSE: PFE). For more information, visit http://www.Capsugel.com, or call (864) 942-3063.