Cocofina, a pioneer in Europe for coconut products, is launching a range of 21 coconut products including coconut water, coconut oil, coconut sugar, coconut flour, snack bars, chips and vinegar. The coconut experts are also rebranding to mark the firm’s 10 year anniversary.
Jacob Thundil, director of Cocofina said: “The coconut category in Europe is still in its infancy, consumers are already becoming more discerning when it comes to taste and quality. Sales of our coconut water and other products have doubled each year due to increased consumer and retailer demand. Alongside the launch of our new product range we have also rebranded to highlight our ethos of expertise, honesty, high quality and natural ingredients. The rebrand should firmly position us as the coconut experts.”
Coconut water, oil and sugar is one of the fastest growing categories globally in the food industry and accounts for over 25 percent of new product launches in Europe.
Cocofina is now sold in over 3000 outlets in the UK including Holland and Barrett, selected Waitrose supermarkets, Wholefoods, As Nature Intended, Planet Organic, Revital and independent health stores. Cocofina is also sold in 21 countries worldwide.