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POM Wonderful versus HBO's John Oliver

POM Wonderful versus HBO's John Oliver
The battle over health claims and food labeling lands on HBO, kinda

From the lighter side of nutrition, here's John Oliver of HBO's news satire series, Last Week Tonight, getting to know POM Wonderful a little bit better:

The footage speaks for itself -- "I may or may not have then referred to their juice as snake oil, and encouraged viewers to put stickers on their bottles suggesting their juice contains dogs" -- as Oliver has some fun with POM's health claims and its ongoing battle with the FTC, but I see a lesson in here as well. It's a lesson well suited for operators in the rough media terrain of functional ingredients and dietary supplements.
There are ways to engage the critics and skeptics on like-minded terms and state your case without coming across as defensive, reactionary, or a lover spurned. Perhaps it just takes a clever mind ... and a refigerator case of free product.
All jokes aside, the more bitter pill to swallow for POM must lie in that knowing pause from Oliver at 2:20 when he reads POM's promotion of its $35 million investment in pomegranate science that is promising but not "definitive."
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