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Terry Naturally launches effervescent curcumin

Terry Naturally launches effervescent curcumin
EuroPharma has launched a new way for consumers to get their curcumin.

EuroPharma, makers of the Terry Naturally brand of dietary supplements, has launched CuraMed Effervescent. This new product offers an innovative and great tasting delivery method for enhanced-absorption BCM-95 Curcumin. CuraMed Effervescent features BCM-95 Curcumin, the only patented curcumin with turmeric essential oils. BCM-95 Curcumin is used extensively in research, with 24 published studies including 11 human clinical trials.

A study conducted by Harris Interactive, Inc. determined that 4 out of 10 Americans struggle with swallowing pills. Effervescent delivery forms have a long-standing appreciation in Europe, and the trend is now manifesting in the U.S. market. By 2016, sales of nutritional drinks and liquid dietary supplements are projected to increase 54 percent (Euromonitor International).

“Effervescent formulas are a great delivery system for people of all ages who have a problem swallowing capsules or tablets, or who prefer not to do so. We are launching our CuraMed line extension in this form to provide support to people who might otherwise not be able to use our product,” says Terry Lemerond, president and founder of EuroPharma. “It’s very easy to use. Simply drop an effervescent tablet into water, juice, or other beverage; let it fizz until dissolved, and then drink. The natural tangerine flavor received high marks in our informal taste tests, so it’s an easy way to take CuraMed.”

The Terry Naturally CuraMed Effervescent is from non-GMO turmeric, grown traditionally in India without pesticides or herbicides.

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