DSM this week published the first of a new series of its Global Insights lifting the lid on consumer attitudes to low-sugar and no-sugar foods and drinks. After an international survey conducted in the United States, Mexico, Argentina, France and Australia, the findings show that almost two-thirds of consumers are concerned about excess sugar. But the way respondents say they opt to reduce their intake of sweetened products varies dramatically, having far-reaching implications for future product development.
The international survey data show that consumers seeking to cut sugar don’t take a one-size-fits-all approach. More than twice as many (41 percent versus 20 percent) have opted for a sugar-free carbonated soft drink versus a sugar-free juice. For yogurt, 40 percent will opt for a low-sugar variety, but just 20 percent for a completely sugar-free version.
There are strong national differences when it comes to seeking information. Forty-three percent of Mexicans — more than in any other market surveyed — say that they have done research into health issues related to sugar. In spite of increasing concern about rising childhood obesity rates, a minority of the low- and no-sugar treats were destined for children. Buying for youngsters is most likely in Australia (19 percent) followed by the United States (15 percent).
To view the full report, click here.
DSM will be presenting the Global Insights at IFT on July 11-14 in Chicago, in booth 2839. Visitors can sample various products made with DSM’s ingredients.