HOLYOKE, Mass., Dec 17, 2009 (BUSINESS WIRE) -- NXT Nutritionals Holdings, Inc. ("NXT Nutritionals") developer and marketer of SUSTA(TM) Natural Sweetener, the great tasting, all-natural, healthier sweetener, today began taking pre-orders on Sustastore.com for SUSTA Bowl, a baking version of its great tasting SUSTA Natural Sweetener, as a result of the great demand that was sparked when NXT Nutritionals' spokesperson Blair Underwood introduced the product on the "The Balancing Act" TV show's special holiday segment, "Home For The Holidays: Healthy Alternatives to Sweeten the Holiday."

"When Blair Underwood and Balancing Act host Beth Troutman demonstrated how simply they could recreate a low-sugar version of a favorite family recipe using SUSTA Bowl on the show," said Michael McCarthy, president and CEO of NXT Nutritionals, "the viewers response was overwhelming."

"To meet this exciting consumer demand, we have made SUSTA Bowl available for pre-order now on our e-commerce site, www.sustastore.com, and we will start shipping these orders next month. We expect to introduce SUSTA Bowl into retail stores next Spring," McCarthy added.

SUSTA is targeted at individuals for whom sugar is either not a viable option, or is an undesirable option, such as diabetics, individuals on weight loss programs, and those proactively managing obesity. SUSTA is the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains soluble fiber and probiotics, vitamins C, B6 and B12 and essential minerals and that helps to maintain healthy blood sugar levels, aids digestion as well as supports the immune system.

To pre-order the 1 lb. package of SUSTA Bowl, go to www.sustastore.com. Visit NXT Nutritionals website for the low-sugar recipes that were featured on "The Balancing Act."

To see the segment "Home For The Holidays: Healthy Alternatives to Sweeten the Holiday", visit http://www.nxtnutritionals.com or http://www.thebalancingact.com. The segment will air again on Friday, December 25, 2009 on Lifetime Television at 7:30 am (ET/PT).

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well.

For additional information, please visit NXT Nutritionals' corporate website: www.nxtnutritionals.com

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.