Oat Tech, maker of OatSweet®, a new nutritive sweetener made from oats, will be first-time exhibitors in booth 10029 at SupplySide West in Las Vegas, Nov. 7 to 8, 2012. SupplySide, produced by Phoenix-based information distribution company VIRGO, brings together ingredients suppliers and buyers from around the world in the dietary supplement, food, beverage, personal care and cosmetics marketplace.
OatSweet offers manufacturers an exciting new sweetener option with desirable characteristics at a competitive price. Made from wholesome oats using an all-natural process, OatSweet is the charter product of Oat Tech Inc., based in Lincoln, Neb., and is supported by 10 years of research and development in proprietary natural processes for oats-based ingredients. Functionally similar to brown rice syrup, with comparable binding properties and texture, OatSweet syrup’s delicious flavor profile contributes pleasant yet subtle caramel and honey notes with a clean finish.
With a wide range of applications including bars, cereals, baked goods, beverages, meal supplements, ice creams, confections and candies, OatSweet is ideal for products destined for the natural foods market and consumer. OatSweet is vegan, non-GMO, cost-effective, and made in the United States from oats grown in North America. Functional Ingredients magazine gave OatSweet its Editor’s Choice award for Best Ingredient for Food 2012.
“OatSweet is an extremely versatile ingredient for multiple applications in natural foods,” says Oat Tech President Rick Williams. “As a new ingredients start-up company, the interest in this product has been phenomenal, and we expect to be seeing OatSweet in finished products on the shelves in 2013. We’re very excited to be exhibiting at and attending SupplySide West for the first time and meeting new buyers and industry professionals.”
Oat Tech founder and CEO Paul J. Whalen, Ph.D., invented the patented technology for OatSweet. Oat Tech President Rick L. Williams has led and developed successful businesses from leading food companies to innovative start-ups, and his experience includes extensive knowledge of the natural and organic sector. Rebecca R. Williams, Ph.D., a food scientist with expertise in new product and ingredient development in the natural and healthy foods category, leads Oat Tech’s applications work and technical sales support for customers and brokers.
Visit OatTech.com and follow OatSweet on Facebook.