Moocho, a new brand by Tofurky, was primed to rock Natural Products Expo West 2020. COVID-19 prevented that from happening. Here’s where the brand stands today.
The following is my assessment on the pandemic’s implications on capital accessibility and financial management for CPG, especially for emerging brands.
The following is my assessment on the pandemic’s implications on commerce, as well as consumer and market dynamics affecting early stage brands' go-to-market strategies.