Supplement industry news and updates – November 2024

Results from the election offer peril and promise for the dietary supplement industry – article

Here is what industry leaders and insiders offer on the matter. Only the future will tell. Read more here.

Who’s buying now? And what will they want later? – video

Learn about the changing face of wellness in this 15-minute video featuring Sherry Frey, VP of total wellness for NielsenIQ. Find out what purchasing habit research reveals about future opportunities for different generations, why Millennials will still be driving growth in 2040, and how Gen X is “totally unremarkable.” Read more here.

Forever young to graceful aging – webinar

Is “healthspan” the new longevity? Consumers today are approaching aging with an emphasis on wellness and staying active. Get the latest data, trend forecasting and innovation insights from SPINS reflecting new product and category opportunities in the new era of healthspan. Learn more and register for the November 13^th webinar here.

Healthspan versus lifespan: read about it here – article

More U.S. consumers would choose to feel 25% healthier than live 25% longer, according to a consumer trends report from The New Consumer and Coefficient Capital. And every generation feels this way. Learn about the trend here.

Top nutribeauty trends propel new product concepts – article

Beauty-from-within product launches are growing by 9% year-over-year as an increasingly educated public demands science-backed products that are sustainable and environmentally friendly. Learn more about hot trends, including products tailored to genetics and lifestyle, rather than one-size-fits-all solutions, and how AI is helping consumers find them here.

New consumer research: Targeting healthy aging markets by generation – research

Recent NBJ consumer research found that different demographics are seeking solutions for varying symptoms and health concerns that come with more candles on their birthday cakes. Get the breakdown — and learn about similarities — among generations and genders to begin to better target supplements aimed at improving healthspan here.

What’s up with “neurocosmetics”? Mood-lifting cosmetics may also lift supplement brands – article

“The convergence of neuroscience, dermatology and cosmetic chemistry is opening up new possibilities for products that not only address cosmetic concerns like aging and sensitivity but also provide psychological and emotional benefits,” says the CEO of one neurocosmetic company. Could beauty-from-within be transforming into mood-from-without? Read how supplement brands are already leveraging the shift here.

DSHEA at 30: It unified the supplement industry and shaped its future – video

Greg Horn, president and CEO of Specialty Nutrition Consulting, reflects on the transformative role the Dietary Supplement Health and Education Act of 1994 (DSHEA) played in the supplement industry, explaining how DSHEA established rules that many in the industry take for granted today, providing brands a clear structure to channel their creativity and business instincts. Watch the interview to learn how DSHEA continues to influence the industry’s innovation and growth here.