Increasing Consumer Demand For Enzyme Supplements Reflected In Strong Category Growth

Enzymedica's Diverse Line of Enzyme Supplements a Focus of Increased Awareness

PORT CHARLOTTE, Fla., August 9, 2007 — While the topic of enzyme supplements may have been unfamiliar to many consumers just a few years ago, health editors from today's popular national magazines and blogs are getting the word out about the health benefits of plant-based enzymes. Spurred in part by the enzyme-rich, raw food movement and countless testimonials from frustrated individuals suffering from issues like indigestion, gluten sensitivity and lactose intolerance, enzyme supplements have expanded to address a variety of common but difficult-to-treat ailments.

"The message that raw plant foods provide substantial benefits to the digestive system, and thereby enhance overall wellbeing, is certainly something we encourage," said Tom Bohager, president of Enzymedica, which produces an extensive line of digestive and therapeutic supplements. "As a supplement provider, we pride ourselves on offering those naturally occurring enzymes in a variety of tailored formulations."

With sustained sales increases for the last three years averaging well over 35 percent annually, Enzymedica's growth reflects a solid commitment to high-quality supplements. The Enzymedica brand is widely available and outpaces enzyme sales as a category, which was reported at 15 percent growth in 2006.*

2007 media coverage has certainly contributed to increased awareness, with top health magazines reporting on enzyme benefits, enzyme supplements and Enzymedica products. Top consumer health magazine features include a July 2007 edition of "First for Women," which lead with a cover story titled "Enzyme Miracle." Other notable mentions include stories in "OnFitness," "Fitness Plus" and in the online realm with popular health sites like

About Enzymedica, Inc.:
Florida-based Enzymedica, Inc., was founded in 1998 to offer consumers targeted enzyme products that address digestion issues, food allergies and intolerances, cardiovascular issues, immune function and inflammation. The exclusive Enzymedica Thera-blend(TM) process combines different strains of each major enzyme to work more broadly in the digestive tract and throughout the entire body. Enzymedica's products are made from only the highest quality plant and plant-based enzymes and are 100 percent vegan and vegetarian.

*Figures courtesy of Natural Foods Merchandiser, June 2007

# # #

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.