Indena Launches New Website For Opextan™

Indena, the world’s leading company dedicated to the identification, development and production of active principles derived from plants, launches the new website dedicated to Opextan™ is a patented olive fruit extract proven to have remarkable antioxidant and skin protective capability for healthy, beautiful skin. The website offers easy access to product details with separate sections for customers and other potential visitors. Each section is specially designed to reflect the unique needs of the different audiences.

The new website is a virtual meeting point for Indena and its customers and shows the company’s deep dedication to clear and complete information about its products. Information available at the website includes: Olive tree facts, olive extracts and the manufacturing process, the importance of standardization and advertisements. Customers and their end-use customers can read about the specific health benefits of the Indena olive extract Opextan™.

Christian Artaria, Indena Marketing Director, has said: “the new Opextan™ website is designed to offer our customers, and in turn their industry customers, the ability to navigate directly to the information they need”.
The Opextan website follows the other websites dedicated to Soy and Bilberry extracts Soyselect® and Mirtoselect®: “The Indena product websites – continued Artaria - are segmented into distinct sections with the features and benefits for our products presented in a way that is tailored to meet the needs of distinct customers”.

About Opextan
Opextan™ is an innovative olive fruit extract. Its characteristic ingredient, among other polyphenols, is verbascoside, endowed with a potent radical scavenging activity. Opextan™ has been demonstrated to reduce skin sensitivity to UV irradiation, to reduce lipid peroxidation and oxidative stress. It may be used both orally and topically, for a novel approach to beauty. Olive is the symbol of the Mediterranean culture, and epidemiological studies have since long suggested the protective properties of olives and olive oil on human health.

Indena is the world's leading company dedicated to the identification, development and production of active principles derived from plants, for use in the pharmaceutical, health food and cosmetics industries. The key to Indena's success is its research, covering: the screening of medicinal plants for their pharmacological benefits, the identification of new active principles and the development of extraction and purification systems at the cutting-edge of industrial application. Backed up by over 80 years of botanical experience, the phyto-chemical research is carried out in Indena's own Settala Research Center, near Milan. Indena also co-operates with the world's most prestigious universities and private research institutions in the biological assessment of safety and effectiveness up to clinical phase I. The company has more than 150 primary patents and has published around 700 scientific studies. Indena, with more than 700 employees, including 10% dedicated to full-time research, manages cultivation, manufacturing, and distribution operations in more than 40 countries. Headquartered in Milan, Indena has 5 production sites and 5 international branches throughout the world. The Company's experts communicate and interact constantly with the major international regulatory authorities such as WHO, EMEA, and ESCOP, and work with all the main pharmacopoeias.

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