Kidz-Med Inc. (the Company), a subsidiary of American Scientific Resources, Inc. (Pink Sheets:ASFX), today announced that they have introduced a children's multivitamin to their health and safety product line on www.kidzmed.com. The vitamin and supplement business in the United States alone makes up a $21.2 billion market according to the Nutrition Business Journal.

Dr. Christopher F. Tirotta, CEO of American Scientific Resources, Inc. stated, "Due to the overwhelming demand in the nutraceutical market, we strongly believe that the addition of this multivitamin--as well as other future consumables--will obtain profitability."

Drs Country Health, a pioneer in developing natural nutraceuticals for children and adults, manufactures the children's multivitamin. Kidz-Med's Children's Chewable Multi Vitamin has absolutely no sugar, no dyes and no preservatives. The unique blend has 100% of the 13 essential Recommended Daily Allowances (RDA's) of vitamins and minerals. This complete multi vitamin will give a child, ages 2-12, the proper nutrition according to RDA guidelines to ensure optimum health, strength and development. For a two- month supply, the product retails for $12.95.

The company has strategically aligned with major partners that have enormous influence to position it as a recognizable distributor. By offering consumers a diversified product line, the Company further enhances its credibility and marketability.

Kidz-Med already distributes their flagship product, the Thermofocus 5-in-1 non- contact thermometer, in 6,000 nationwide Walgreens Drug Stores, and is currently filling a Thermofocus PO for a renowned worldwide specialty baby retailer.

The Thermofocus 5-in-1 thermometer can be seen on YouTube.com, and in the Pittsburgh Tribune-Review. It has also been profiled at Thingamababy.com, and most recently, WFMY-TV CBS-News 2, Greensboro, NC ( http://www.digtriad.com/news/features/article.aspx?storyid=109558&cat id=216). (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Kidz-Med, Inc.
A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips". Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit www.kidzmed.com or the corporate web site, www.americansci.com.

Safe Harbor
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.