Market Opportunities – Expanding your Dietary Supplement Business into Canada

Market Opportunities – Expanding your Dietary Supplement Business into Canada

Nutrition and supplement use is an everyday part of Canadian lives. Today 71% of Canadian adults report that they have used a natural health product, and 38% report that they use at least one on a daily basis. With a population roughly one tenth the size of the U.S., setting foot in this marketplace could easily result in a 10% growth of sales.

Entering the Canadian market, however, is not easy. Unlike the U.S. regulatory landscape, where dietary supplements are monitored post-market, Canada requires products to be licensed prior to market entry by the Natural Health Products Directorate (NHPD), a branch of Health Canada.

dicentra will be hosting a webinar on Wednesday April 28th, 2010 which will provide attendees with a step-by-step procedure for bringing dietary supplements to market. Topics covered include:

  • an overview of the Canadian natural health product market (prevalence of use and most popular product categories);
  • a summary of the Natural Health Product Regulations and their implications for companies entering the Canadian market;
  • labeling requirements and how they differ from U.S. requirements;
  • a step-by-step outline of all regulatory requirements for entering the Canadian market (product licenses and site licenses for importation);
  • enforcement measures at the Canadian-U.S. border for natural health products; and,
  • possible compliance and enforcement measures to be adopted by Health Canada in the near future and the implications on business.

This seminar is being presented by Anne Wilkie.

Anne Wilkie is the former Vice President and Head of Regulatory Affairs for the Canadian Health Food Association, Canada's largest trade association representing the interests of retailers and suppliers of natural products and organics. Anne held this role for the past 10 years during which time she developed and led the regulatory program for the CHFA and was actively involved in the creation and implementation of the Natural Health Products Regulations and consultations on the Organic Products Regulations. Prior to the CHFA, Anne worked for Health Canada and the Canadian Food Inspection Agency in a variety of roles including Laboratory Analyst, Food and Drug Inspector and Nutrition Program Specialist.

Only nine days remain to register! To read more about this and other training events hosted by dicentra, please visit

Wednesday, April 28, 2010, 1:00 PM Eastern Time
Add a reminder to your calendar
60 minutes followed by a 30 minute question and answer period
Anne Wilkie & William Morkel
1 Certificate of Course Completion issued to the attendee, and archive of the PowerPoint and audio to keep forever

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