A new survey, the first of its kind, will explore and reveal the marketing challenges facing the Nutraceutical and Functional Foods industry.

The survey is hosted by Pam Magnuson Copywriting, a freelance company specializing in the B to B nutraceutical and functional foods industry. It is designed to specifically address the concerns and challenges of marketing these types of products. The survey will reveal much of what makes nutraceutical marketing work, and what hinders marketing success.

Additionally, the survey will explore budget concerns, marketing strategies, and techniques used by marketing decision-makers.

The survey will open February 1, 2007, and will track the needs and goals of a specially-selected group of nutraceutical and functional foods companies. Participants will have until February 28, 2007, to add their knowledge to the survey data pool.

Results of the survey, along with an in-depth analysis of the findings, will be available in the Spring of 2007. Companies who participate will receive the results and analysis free of charge.
For further information about the survey, or to be included in the survey itself, those interested may contact Pam Magnuson at: [email protected], or by calling 503-848-4047.

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