New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Natural Products Expo

The dietary supplement audience is diversifying and the supplement industry is missing out

Bill Giebler, Nutrition Business Journal's content and insights director, talks with Naturade CEO and co-owner Claude Tellis about how the centenarian brand is addressing modern concerns.

For the last decade, Claude Tellis and his long-time business partner Kareem Cook have transformed legacy brand Naturade to address nutrition access. Specifically, the brand has focused on nutrient deficiency-based disease states such as diabetes for Black Americans. Nutrition Business Journal's Bill Giebler caught up with Tellis at Expo West to talk about the opportunities and obligations our industry holds.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.