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Natural Products Expo

The dietary supplement audience is diversifying and the supplement industry is missing out

Bill Giebler, Nutrition Business Journal's content and insights director, talks with Naturade CEO and co-owner Claude Tellis about how the centenarian brand is addressing modern concerns.

For the last decade, Claude Tellis and his long-time business partner Kareem Cook have transformed legacy brand Naturade to address nutrition access. Specifically, the brand has focused on nutrient deficiency-based disease states such as diabetes for Black Americans. Nutrition Business Journal's Bill Giebler caught up with Tellis at Expo West to talk about the opportunities and obligations our industry holds.

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