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Natural Products Expo

Energy isn't just from caffeine—and isn't just in drinks

Coffee is so 20th century. Energy drinks are so 2010. What's new and next in the energy category? Watch this!

What started in coffee, then famously started the billion-dollar energy drink category, is diversifying further. Supplements editor Todd Runestad strolls through—no, hustles—nay, runs at full tilt!!—through the Natural Products Expo East show floor in search of the many ways to energize your tired, flustered, worn-out customers. He visits Vital Proteins, Youtheory and Quality of Life. 

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