These days, it’s not enough to read a few five-star reviews or even the label on the bottle before buying a supplement. Chances are, you’ve got questions. And thankfully, many of the brands in the biz are making it easier for you to know exactly what you’re buying.
“The majority of the players in the supplement industry are passionate about providing transparency to the end consumer,” says Darrin Petersen, the founder and CEO of LifeSeasons supplements. “Unfortunately, there is the rare bad apple putting profits ahead of efficacy and safety. We’re getting better at weeding them out and supporting the FDA in taking them down,” he says, “but we’re also learning to empower our customers with more information and clearer messaging so they can make smarter choices.”
mindbodygreen spoke with a few of the companies involved about some of the recent efforts to be a more transparent industry—and there’s a lot to be excited about.
From modern science to rethinking plastic, here are mbg's 4 Ways The Supplement Industry Is Making Your Life Easier.
