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Natural Products Expo

Retail Discovery—Wellness Reimagined captures trends in supplements

'Supplements have never been more fun,' says Supplements Editor Todd Runestad as he guides retailers through what's new, what's popular and what might be coming in this ever-expanding category.

Not surprisingly, the COVID-19 pandemic boosted supplement sales to unprecedented levels in 2020. Somewhat surprisingly, sales continued to grow in 2021, according to Nutrition Business Journal.

"The burning question is, 'What is the resiliency of the supplement industry as we face inflation and a potential economic downturn?'" Senior Industry Analyst Claire Morton Reynolds said in her State of the Industry presentation during August's NBJ Summit. "The bottom line is, we're all remaining pretty optimistic about industry success and resiliency."

Of course, as supplement sales grow, so does the variety of SKUs. So how does a retailer choose what to stock? Todd Runestad, senior editor of ingredients and supplements for New Hope Network, discussed that during May's Retail Discovery Session—Wellness Reimagined on the Natural Products Expo Virtual platform.

Click through the gallery to see his suggestions and select comments. For more, register for the platform and watch the entire presentation.

Editor's note: Brand names in red text have virtual booths on the Natural Products Virtual Expo platform.

natural products expo virtual logoTo learn more about this program and others, as well as a broad variety of brands, head over to NPEV. Not yet registered? Register for free here. For more information about becoming an All-Access Member of Natural Products Expo Virtual Community and to obtain access to premium on demand and live content, industry benefits, buyer meetings and more throughout 2022, please click here

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