The brain and cognitive health market is up 50% over the last five years, according to data from Nutrition Business Journal. To be clear, this does not include sleep. Various elements of cognitive health are rising in concern—everyone from young workers looking to hack their office performance to middle-aged consumers concerned about slowing down to elderly people worried about age-related cognitive decline. And luckily, a lot of supplement ingredients can support the brain in these areas.
Here’s a look at 10 of the newest entrants to this red-hot category.