Before the pandemic hit, in 2019, gut health supplement sales were running neck-and-neck with immune-support products at about 6-7% market share, according to Nutrition Business Journal. That’s been upended, of course, but the tummy troubles never went away.
Probiotics are far and away the market leaders, and specific strains are coming out that have been clinically validated for specific health concerns.
Retailers would be wise to investigate the strains on PubMed to see what the research is specifically honing in on. This could help with customers’ specific digestive concerns because there are so many different ways a person’s gastrointestinal tract could be affecting their health. Maybe it’s gas, maybe bloating, maybe IBS symptoms or stool transit.
So stock up on some of these new products and help your customers with their specific gut-health concerns.
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