The "calm" claim is expanding because everybody wants a little peace of mind.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

July 13, 2021

6 Slides

The king of calm is Natural Vitality, which launched its magnesium supplement, Calm, more than a decade ago. Other supplement companies are currently taking up the calm mantle, backed by botanicals from lemon balm to CBD to Ayurvedic formulations. Create your own calm set with these six entrants to the category.

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About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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