Natural—organic and non-GMO, even—have been the way forward in the food and beverage aisle for years. Achieving these standards in supplements was always a more difficult trick because so many nutrients are sourced from around the world. Finally, whole-food supplements have arrived. Thoughtful, ethical companies are also trying to solve other environmental problems. Join us for a tour of the latest trend at Natural Products Expo East booths Nature's Plus, MegaFood, and Nutranext's Rainbow Light, NeoCell and Natural Vitality brands.
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