This viral video from a UK supermarket serves as a reminder to infuse a little fun into business.

Christine Kapperman, Senior Content Director

April 21, 2014

1 Min Read
A shopera viral video--because you (and your shoppers) deserve a little fun

Have you ever caught your employees dancing in the aisles? How about singing? Maybe such fun should be encouraged.

This video shows how delightful having a bit of fun can be, courtesy of English grocery store Waitrose and the Scala' food brand. The businesses staged a "shopera" with five secret opera singers breaking out into song in the aisles.

 

London Loves Business reported on the inspiration for the opera promotion: Sacla’ UK MD Clare Bampied said: “Sacla’ aims to bring home the spirit of Italy, and inject some Italian passion and flair into the everyday lives of people in the UK - what better way to demonstrate this than with a Shopera?”

Mixing fun and business can add up to success. You have read Catch!: A Fismonger's Guide to Greatness haven't you?

How do you infuse fun in your health food store? We'd love to hear in the comments below.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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