Ayurveda 2016 [Deep Dive]

Ayurveda is the oldest system of medicine and healing in the world going back some 5,000 years. Although Ayurveda has had ongoing influence in health care practice over thousands of years, it seems to be enjoying a kind of unfurling of awareness in the West, where there is growing alignment with the idea that there may be a better and more holistic approach to health.

If the segment can address sustainability challenges while staying true to Ayurvedic tradition, there is no question that Ayurveda is poised for growth as consumers find themselves seeking better solutions to the health problems of this modern age.

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